11 Benefits of Surveillance Cameras (CCTV) Installation You Should Know

Are you looking to install a new surveillance camera (CCTV) security system to protect your business or commercial property? Would you like to see your entire property at a glance from your smartphone and even stop crime before it happens? Dataworld has got you covered; welcome to the world of video surveillance and security camera solutions.

11 Benefits of Surveillance Cameras (CCTV) Installation You Should Know - Dataworld.co.ke
Benefits of CCTV Cameras

Benefits of Surveillance Cameras (CCTV) Installation offered by Dataworld.

  • Security cameras increase overall safety – CCTV cameras positioned throughout a business help to prevent crimes and break-ins. Businesses are 4x more likely to be burglarized than a home.
  • Video surveillance can help prevent shoplifting and theft – Business security cameras, prominently placed, can help deter theft. Did you know, 64 percent of all small businesses fall victim to employee theft, and nationally, small businesses lose $25,000 to $33,000 every minute to shoplifters? Now you know!
  • Prevents fraud – A typical business can lose up to 5% of its revenue to fraud.
  • Video surveillance can prevent internal inventory theft – 80 percent of thefts happened in organizations with fewer than 100 employees, and over half had less than 25 employees.
  • Improves safeguards – Smaller organizations are more vulnerable to employee theft. This is because often, there are less safeguards in place.
  • Protects against burglary – 60.5% of burglaries are forcible entry. Many people believe that burglaries are simply crimes of opportunity. However, statistics show that the majority of burglaries are actually forcible entries (breaking windows, picking locks, kicking in doors, etc.). A good security system, including surveillance security cameras, can be a great deterrent for these types of crimes.
  • Improved perception of concern for customer safety – The presence of a good security system, including security cameras, shows your customers that you care about their safety and security. Thus, this can improve their overall perception of your business.
  • Improves outside security for customers and employees – Video surveillance security cameras protect your employees, both directly and indirectly. When installed in company parking lots and outside the building, they can record the suspicious activity and allow the company security officers or others to ensure employees reach their vehicles safely.

Specific to a Business…

  • Security cameras can lower the risk of vandalism – Business owners pay directly and indirectly for vandalism. According to the U.S. Small Business Administration, a single incident of vandalism costs on average $3,370. The conspicuous placement of cameras reduces threats of vandalism and violence drastically.
  • Increase sales – Video cameras can also help you sell more products from your retail store. How? They make it easy to track customer traffic patterns throughout your business. This allows you to move inventory and adjust stocking, so that you’re taking full advantage of “natural” high-traffic areas.
  • Improve employee productivity and business operations – Security camera CCTV systems come in a variety of different image resolutions, integration capabilities and use cases. Some corporate security cameras are for indoors use, whereas others are outdoors. Some pan, tilt, and zoom for broader coverage, while others can read license plates coming into a parking lot.

Features of Surveillance Cameras (CCTV) Installation offered by Dataworld Kenya

  • Night Vision – This was once a feature of high-end cameras, and even then, the quality was questionable. Modern professional (but residential based) CCTV systems now have the capability of identifying people within approximately 20 meters, and have visibility of up to 50 meters. These systems use an infrared night vision technology, and are more than sufficient for most applications. In the event that advanced night vision is required, the use of thermal imaging is more appropriate.
  • Motion Detection – Motion detection technology is no longer restricted to the likes of James Bond or Mission Impossible movies. Almost all standard IP-based CCTV systems now come with motion detection. The modern systems use motion detection to increase the period of time that can stay on the recorder. This is achievable by retention of recordings, where something within the frame has been detected as moving.
  • IP (Internet Protocol) – When selecting a new CCTV system, you are likely to come across two different technologies for cameras; IP and HD-TVI. Although some suppliers advocate for HD-TVI cameras because they may be slightly cheaper, the best technology in terms of picture quality and flexibility is IP. Installing IP cameras provides a significant increase in quality and ability to compress video footage to retain higher quality footage for a longer period of time.
  • Remote accessibility – This is a standard feature of any modern security camera installation. A lot of residential systems with 4 or 8 cameras come with an NVR (Network Video Recorder). It comes with a phone app from the vendor for easy setup and use by the owner. The app provides full mobile phone access to all cameras in a secure way. It ensures you are the only person with eyes on your property.
  • PTZ (Pan, Tilt, Zoom) – A PTZ camera is capable of providing remote directional and zoom capability. This feature comes with slightly higher-end cameras, but still within the budget for most residential installations. The benefits of this feature are obvious, with the owner having the option to zoom in on activity, without having to manually change the camera angle.


Conclusively, if you are considering installing surveillance cameras, also known as closed-circuit television (CCTV) cameras, there are a plethora of benefits that you would accrue, as seen above. CCTV cameras have become increasingly popular in recent years as a means of monitoring and securing public and private spaces. From deterring crime to improving employee productivity, CCTV cameras have proven to be a valuable asset in promoting safety and security. In this article, we have reviewed 11 benefits of surveillance cameras (CCTV) installation that you should know.